About
Strategy. Identity. Purpose.
Loggi was built on a simple belief: that every organisation — regardless of size — deserves a brand that communicates with creativity, clarity, and conviction.
Our story
Built from two decades of real-world brand work.
Loggi was founded by Irfaan Momin, a strategist and brand consultant who has spent twenty years advising organisations across business, charity, and government.
That breadth of experience — from global retailers to grassroots charities — shapes everything we do. We understand that a brand is not just a logo. It is the sum of every decision an organisation makes about how it presents itself to the world.
We work with SMEs and established businesses who are ready to take their brand seriously — and who want a consultancy that will challenge them to think more clearly, not just execute a brief.
Leadership
Irfaan Momin
Director
Irfaan is a strategist and brand consultant who has spent two decades advising organisations across business, charity, and government. His work combines brand strategy, identity design, and digital systems to help organisations communicate with creativity, clarity, and purpose.
Irfaan studied at SOAS, University of London, and continues to advise leaders on strategy, growth, and impactful communication.
Selected clients
- National Zakat Foundation
- MEND
- Funders in Good
- Centre for Media Monitoring
- COSARAF Foundation
- CareTech
- Morrisons
- The King's Trust
What we stand for
Principles that shape every engagement.
Clarity over complexity
We strip away the noise to find what is true and distinctive about your organisation — then say it simply.
Strategy before aesthetics
Beautiful design without strategic foundation is decoration. We always start with thinking.
Built to last
We build brand systems that outlast trends, campaigns, and leadership changes. Enduring, not fashionable.
Work with someone who has been there.
Two decades of experience across sectors means we have seen what works — and what doesn't. Let's put that to work for your brand.
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